The new "Swissness" legislation will come into effect on New Year's Day 2017, after a decade of lobbying and parliamentary debate. Jean-Daniel Pasche, president of the Swiss Confederation of Watch Industries (FH), explains that the strengthening of the management of "Swiss made" labels is of paramount importance to the credibility of the Swiss watchmaking industry significance. "Swiss generic" refers to the Swiss Parliament adopted in 2013 to protect the brand and the origin of the Federal Code of the amendment. This amendment will come into effect on New Year's Day 2017, introducing a number of new criteria for more precise identification of the origin of a product or service. In short, the law clarifies what kind of product can be called "Swiss-made". In the case of food, for example, the amendment states that unless at least some 80% of the raw materials of the food are made in Switzerland, the Swiss label is not replica watches uk used unless some raw materials are not produced in Switzerland (eg cocoa beans and coffee beans). On the other hand, milk, cheese and other dairy products in order to indicate for the Swiss products, it must be 100% Swiss raw materials. A clock that is to be labeled a "Swiss Made" label must contain at least 60% Swiss value. Prior to this, this ratio is only 50%, and only involves the movement, that is, the heart of mechanical watches. This is indeed a very important day for all who have worked hard to strengthen the "Made in Switzerland" label for many years. But for the watchmaking industry, this is undoubtedly a key step, because the new law will help to consolidate consumer confidence in the Swiss watch and confidence. You know, "made in Switzerland" is a very important selling point - on average, it adds 20% added value to each sheet sold, generating billions of Swiss francs per year for the entire watchmaking industry. The initial requirement for each item of the watch the cost of domestic production should reach 80%, in order to mark "Made in Switzerland." But after a decade of research, only 60%. If the end result is not enough, the discussion is endless. Taking into account the various conditions, the Swiss Watch Industry Federation (FH) President Jean - Daniel Pash (Jean-Daniel Pasche) that the project reflects a good compromise. When discussing with the authorities concerned, they realized that 80% of the ratio would cause problems, because interpretation from the perspective of international trade law, it may be seen as a restrictive measure, thus violating the free trade agreement. Free trade is critical to the watchmaking industry, because our watches are exported to the rest of the world. For this project to pass, we give up 80% of the proportion. In the Federal Council Act, other requirements we have put forward have been adopted. For example, watchmakers must ensure that the watch and movement of the future R & D all in Switzerland, which rolex replica industry can be described as a big step forward. Even within the Confederation of Swiss Watch Industries, the boycott was fierce, and opponents had been exposing the so-called "Hayek" (Hayek, the owner of the world's largest watch-making group, the Swatch Group) Is a large watchmaking enterprises tailor-made regulations, these watchmaker itself has been basically meet the "Swiss common" requirements. The law will not threaten the entry-level and mid-level independent brand survival? On this issue, Jean-Daniel Pash said: I reject this accusation that the project caters to large groups that harm small independent brands. As far as I know, among the hundreds of companies in the industry, only one has so far abandoned the "Made in Switzerland" label because of the higher threshold. In my view, even for some enterprises, the adjustment will be quite difficult, but the existing brand will not disappear. In addition, we must not forget that the ultimate goal of this legislation is to strengthen the credibility of the Swiss brand. People in the market to find the name of "Swiss" banner, but it contains less than 50% of Swiss watches, this is not normal. Consumers in foreign countries to buy Swiss watches, usually preconceptions that the watch is 100% Swiss-made, then he may not notice this difference. But now you can at least guarantee that most of the value of this watch from Switzerland, which is previously can not be compared. Does this rule also apply to smart watches? Jean - Daniel Pash: From a technical perspective, the production of "Swiss Made" tag smart watch is not a problem. The Act requires only the timing software should be produced in replica watches Switzerland, many Swiss companies have a good grasp of this technology. While the software used to connect watches and smart phones or other devices can continue to be manufactured overseas. Will the "Made in Switzerland" label help the watch industry, which is experiencing difficult times, to recover? - Daniel Pash: the next few months which may not be significant changes. Initially, it will be a transition period, allowing the watchmakers to have time to make adjustments according to the new regulations, and sold out the previous parts of the watch inventory. After this period of time, production in Switzerland will naturally increase, which will have a positive impact on employment. Some overseas processors have also expressed their intention to set up factories in Switzerland to enjoy the "Made in Switzerland" label. The current data on this phenomenon is difficult to estimate, but this change does exist. Crisis, what crisis? 2016 watch exports have declined for the second consecutive year, orders than in 2015 reduced by 10%. Despite these difficulties, Jean - Daniel Pash has denied the existence of a crisis watch industry. "Many areas of the Swiss economy as a reference year in 2008, and 2016 sales of watches to more than the record in 2008. After 2010 to 2015, an unprecedented growth stage, the decline in exports not only can explain, you can Understand, "said the president of the Swiss Watch Industry Federation. China's slowdown in economic growth and the fight against corruption, the weak market in Hong Kong, the Ukrainian crisis, the embargo on Russia, the terrorist attacks in Europe, the uncertainty brought by Britain's departure from Europe and so on, the watch industry is also affected by overseas geopolitical shocks Of the implicated, Pash pointed out. "This is not the only situation in Switzerland, the rest of the world watch industry are experiencing the same degree of decline," President of the Swiss Watch Industry Association stressed. Which is affected by the industry downturn is the largest processors, even if the situation in various enterprises in fact a great contrast. "2017 should be a year to stabilize. We have ace in hand, as long as the situation began to improve, you can re-warmer," Pash is very optimistic, he also mentioned the first-class industry with the Swiss production facilities, high Level training system, and the same "Swiss-made" watch reputation and value.